СОЦИАЛЬНО ОТВЕТСТВЕННЫЙ БИЗНЕС

Serena Hotels has upheld a commitment to responsible business, human rights and ethical and legal standards in all facets of its business. Our success is grounded in our mission, philosophy, core values and conduct entrenched and demonstrated each day through our exceptional and anticipatory standards of guest experience, ethical business practices, relations with our fellow employees, our customers, suppliers, shareholders, the communities and other stakeholders.

Finding a balance between financial success, social responsibility and protecting the environment is a fundamental approach that lies at the heart of Serena Hotels corporate culture and is reflected in our corporate values. Serena takes a long term, entrepreneurial approach to the issue of sustainability in all of its activities along the value chain.
Serena Hotels developments and operations have and continue to be guided by an ecological-policy focusing on a holistic approach towards concrete actions and projects that encapsulate the responsibility that is owed to the natural environment which sustains us. This also includes the local communities that support us, the overall wellbeing of our employees and finally the degree to which we contribute to the economic health of the countries in which we operate.

The Company through various partnerships continues to widen its foot print focused on an integrated ethical approach to issues and sustainability, quality, value addition and visible measures of success. Each hotel has distinctive efforts and continue to focus on the areas that Serena can have the greatest impact: creating economic opportunity, community outreach, environmental conservation and improvement, employee well-being and health and safety.

Serena Hotels ensures that the highest standards of health and safety are maintained for the benefit of all our stakeholders. This includes the overall food safety, hygiene and sanitation standards. In addition, the Company has built a positive and dynamic security and safety culture. Various security and safety initiatives are customized and implemented by each property based on timely assessments of the local situations.

The Serena Employee Wellness Program continues to address the holistic health needs of not only Serena Staff but also of the communities that surrounds the Serena properties. In essence, the program is devoted to reducing the incidence of accident and illness in the workplace, promoting healthy lifestyles, maximizing potential and promoting optimum quality of life. We believe the health, safety and wellbeing of our staff and guests is critical to our success and the vitality of our local communities.

View specific Africa stories here and for Asia region here.

Serena Hotels procurement strategy thrives through local sourcing. At all costs, we encourage and promote local community based suppliers and eco-friendly products - fresh food stuff is purchased from local farmers and companies that support small scale producers and dis-advantaged groups. Our suppliers are informed of the Serena standard of quality and cleanliness expected of them, and if a gap is identified offers training to the local entrepreneurs to the extent on how to strengthen their business skills, record keeping, setting up a bank account and how to acquire working capital to bridge credit periods. Suppliers are also encouraged to reduce packaging or package in recyclable/biodegradable material and comply with international human rights and labor standards.

All the entrepreneurial opportunities are geared towards empowering local communities to benefit in sustainable income, food security and improved health and nutrition to more households thus improving the quality of life.

View specific stories here!